The \”Empty-Bag\” Test: Why a Great Backpack Feels Good Before You Even Pack It
When evaluating a new backpack, our instinct is to immediately think about how it will perform when it\’s fully loaded. […]
When evaluating a new backpack, our instinct is to immediately think about how it will perform when it\’s fully loaded. […]
When you\’re planning a day of hiking, you check the weather. If there\’s even a small chance of rain, you
In our efforts to stay organized, we sometimes fall into the \”two-bag\” trap. We carry one bag for our professional
In behavioral science, the \”Peak-End\” Rule states that people judge an experience largely based on how they felt at its
When we think about backpack comfort, we usually just think about the shoulder straps. But a truly comfortable carry is
Our physical environment has a profound effect on our mental state. A cluttered desk creates a cluttered mind. A messy
Choosing a new backpack often presents a classic \”Goldilocks\” dilemma. A bag that\’s too small is a constant source of
When you look at a high-quality, structured backpack, you can see that it holds its shape, even when empty. This
Our lives are not static. The person we are today is different from the person we were five years ago
You\’ve invested in a backpack made from high-quality, water-resistant fabric. You feel prepared for a sudden downpour. But as the