There\’s a fundamental difference between an object that simply gets \”old\” and one that \”ages gracefully.\” An old item often […]

In the excitement of buying a new product, we tend to focus entirely on the item itself—its features, its quality,

In the excitement of buying a new product, we tend to focus entirely on the item itself—its features, its quality,

Imagine trying to navigate a new city where the street signs are constantly moving. It would be a confusing and

Imagine trying to navigate a new city where the street signs are constantly moving. It would be a confusing and

When analyzing the design of a backpack, we often focus on the parts that are at eye level: the straps,

When analyzing the design of a backpack, we often focus on the parts that are at eye level: the straps,

Think about the products you love to use most. Often, their defining characteristic is an almost unconscious ease of use.

Think about the products you love to use most. Often, their defining characteristic is an almost unconscious ease of use.

When we see \”padded laptop sleeve\” on a backpack\’s feature list, our minds conjure an image of a soft, gentle