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When evaluating a new backpack, our instinct is to immediately think about how it will perform when it\’s fully loaded. […]

When evaluating a new backpack, our instinct is to immediately think about how it will perform when it\’s fully loaded.

When you\’re planning a day of hiking, you check the weather. If there\’s even a small chance of rain, you

When you\’re planning a day of hiking, you check the weather. If there\’s even a small chance of rain, you

In our efforts to stay organized, we sometimes fall into the \”two-bag\” trap. We carry one bag for our professional

In our efforts to stay organized, we sometimes fall into the \”two-bag\” trap. We carry one bag for our professional

In behavioral science, the \”Peak-End\” Rule states that people judge an experience largely based on how they felt at its

In behavioral science, the \”Peak-End\” Rule states that people judge an experience largely based on how they felt at its

When we think about backpack comfort, we usually just think about the shoulder straps. But a truly comfortable carry is

When we think about backpack comfort, we usually just think about the shoulder straps. But a truly comfortable carry is